The Web and email have revolutionized marketing. They’re cheap, consistent methods of getting the word out to lots of people at once. At the same time, both can also be impersonal, confusing, and hard to use. Good writing makes the difference, and it’s the cornerstone of successful electronic marketing.
In this age of big-box stores, corporate scandals, and voice-mail customer
service, we’re all tired of the used-car salesman approach (Don’t delay! Buy today!),
the marketing spin (We believe our price increases are good for you...), and the meaningless business-speak (ACME Corporation delivers the leading-edge, turnkey solutions you need) messages we hear every day.
Rise above those your-call-is-important-to-us-please-continue-to-hold kind of companies. Talk to your customers like you respect them, like they matter to you, like your business depends on them. It does.
